About Carl
OUR TARGET AT CARL IS TO BECOME A GLOBAL-STANDARD BRAND, WHICH IS CHOSEN AND USED IN ANY OFFICE ALL OVER THE WORLD.
In today’s globalized business world that exceeds borders or languages, CARL has always been acting with a worldwide vision. We develop new products keeping in mind the new trend in office style. These product developments are promoted by interaction of people, “mono” (things), information at an international level. All these factors make a basis for positive development and implementation. We target to make CARL a brand be recognized and appreciated by every office in the world.
4
Powers
THE FOUR POWERS THAT HAVE PROMOTED CARL OVERSEAS PRESENCE.
Focused Differentiation
Global Network
Timely Management
Wide-Angle Farsight
carl’s Vision
The office environment should not set limits on people’s dreams. We believe the launch pad of business is where all ideas are born. We at CARL create innovative products and solutions to make dreams become a reality in the workplace.
HISTORY & MILESTONE
From metal tool manufacturer to globol stationery supplier
CARL was born in 1947.
Origin of CARL DNA - our genes of manufacturing make us seek out quality.
Since 1947, CARL's technicians strive to develop products with both functionality and beauty.
CARL's technicians
CARL's First Paper Punch No. 52
Punch No. 52 was developed and launched to the market.
Its breakthrough design captured the entire industry by surprise and No. 52 became the most popular item everyone wanted.
CARL's first punch No. 52
The First Telephone Index in Japan
In 1954, still at the very early stage of the telephone being commonly used at home, Carl launched its first telephone index and that is the cutting-edge innovation at that time.
CARL's First Sharpener M5-2
Carl launched its first pencil sharpener called M5-2.
The launch marked a milestone in the history of Carl, making sharpeners one of the most compelling product categories of Carl.
CARL's first sharpener M5-2
TV Commercial in 1961
That is the sheet music of the theme song in a TV commercial of CARL promoting the pencil sharpener No. M5-2.
Carl is an industry pioneer. Since the 1960s, Carl, as an industry pioneer, has used the form of advertising both in Television commercials and print.
Catalogue in 1963
Sharpener in 1960s was an very innovative product.
CARL's sharpeners were priced at JPY 750-1000 in 1960s.
Catalogue in 1970s
From products to the the marketing materials, designs of CARL are innovative and trend, even in the eye of people in this generation.
CARL's First Heavy-duty Punch
As the commercial industry was developing, CARL started to develop some heavy-duty products, meeting the changing needs of the new age.
CARL's First Paper Trimmer
CARL launched its first paper trimmer, DC-110, building its leading position in the product category of paper trimmers.
Grand Prix of ISOT Awards
CARL's "Alisys" was awarded the Grand Prix of 19th ISOT Awards in 2010.
3D Trademark registered for Angel-5
Angel-5 is invented and originated by CARL.
The design and shape of the Angel-5 created the trend in 1960s and became the benchmark of desktop mechanical sharpeners in Japan and Asia.
Grand Prix of ISOT Awards
CARL's "X Scissors" was awarded the Grand Prix of 26th ISOT Awards in 2017.
Awards
from different organizations for CARL products' functionality and design
- 20099th Hobby Industry Award
- 2010“Alisys” - Grand Prix winner of 19th ISOT Awards
- 2011“Angel-5 Royal” - winner of 20th ISOT Awards
- 2013“Multi-stand” - winner of 22nd ISOT Awards
- 2014“Putitto” - Kids Design Award
- 2016“Karu-kun” - IF Design Award
- 2016"Shikiluita” - winner of 25th ISOT Awards
- 2017“Mr. Punch” - Red Dot Design Award
- 2017"X scissors" - Grand Prix winner of 26th ISOT Awards
